Key Moments:
- Betnacional announced its sponsorship of CazéTV’s live coverage for the FIFA World Cup 2026™ on YouTube
- CazéTV reached 5.6 million concurrent viewers in 2025 during Flamengo vs. Chelsea and holds a 6.9 million device-connected record for Brazil vs. Croatia in the 2022 World Cup
- Betnacional has been authorized to operate fixed-odds betting from January 2025 under Ordinance SPA/MF No. 2.092/24
Strategic Partnership Shapes Digital Sports Engagement
Betnacional, operating under Flutter Brazil, has taken a major step by becoming a sponsor of CazéTV’s live digital streams for the FIFA World Cup 2026™. This partnership marks a significant moment in Brazil’s sporting landscape, as fans will access all 104 tournament matches exclusively on YouTube via CazéTV, introducing an immersive online football experience.
Commitment to Innovating the Entertainment Space
This alliance underscores Betnacional’s ongoing dedication to promoting sports and enhancing user engagement within the industry. CazéTV has set itself apart through a multiplatform approach that seamlessly blends sports commentary, streaming, and entertainment to resonate with fans nationwide.
Alvaro Garcia, Flutter Brazil’s Chief Marketing Officer, stated: “CazéTV represents a revolution in the way fans experience sports, bringing audiences closer through authenticity and innovation. Pioneering spirit and leadership define Betnacional, and we’re thrilled to partner with CazéTV for the World Cup.”
Fast-Paced Growth and Audience Reach
CazéTV and YouTube have secured all available sponsorships for their FIFA World Cup 2026™ broadcasts ahead of competing offers, highlighting the growing influence of digital sports coverage. The interactive features and direct engagement between brands and viewers on the platform offer a distinct approach to sports broadcasting.
| Event | Concurrent Viewers / Devices | Year |
|---|---|---|
| Flamengo vs. Chelsea (FIFA Club World Cup) | 5.6 million | 2025 |
| Brazil vs. Croatia (FIFA World Cup) | 6.9 million devices | 2022 |
In addition to football, CazéTV has also offered high-quality broadcasts for notable events, such as the 2022 FIFA World Cup, the 2023 Women’s World Cup, UEFA Euro 2024, the Paris Olympic Games, and national tournaments like Paulistão and Brasileirão.
Expanding Influence Across Sports and Culture
Through its new sponsorship, Betnacional is reinforcing its position as a leader in Brazil’s digital sports sphere. The agreement reflects Betnacional’s mission to foster innovation, deliver exciting experiences, and encourage responsible wagering while promoting sector growth.
With approval to operate fixed-odds betting from January 2025 (under Ordinance SPA/MF No. 2.092/24), Betnacional has enhanced its reputation as “a bet for Brazilians.” The company continues to back a wide array of cultural and athletic events, including Big Brother Brasil 2025, the Rio Open, Lollapalooza, the Salvador Carnival, and the Raiz Tour by Lauana Prado.
Brand Leadership and Commitment to Responsible Gaming
Betnacional’s visibility is bolstered by its roster of ambassadors, featuring football star Vini Jr., musician Nathanzinho, and prominent sports commentator Galvão Bueno. Working closely with BRAX, the brand’s image is highly visible in stadiums and during major championships.
The brand further supports initiatives such as Futebol 2025 on Rede Globo, acts as master sponsor of Sport Club do Recife, and backs the Rio Marathon 2025. Betnacional is also committed to safe gaming practices, partnering with the Brazilian Institute for Responsible Gaming (IBJR) to promote industry integrity and well-being.
Looking Ahead
By supporting CazéTV’s exclusive FIFA World Cup 2026™ content, Betnacional further cements its leadership in Brazil’s sports industry, setting the stage for an era where entertainment, digital innovation, and the passion for football converge to shape the future of fandom.
- Author
Daniel Williams
